Spectrum Physiotherapy
Social Media Management and Content Creation
As the social media manager and content creation lead for Spectrum Physiotherapy, I've been given the opportunity to further hone my research and analytical skills.
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I create a variety of content, including educational, for Spectrum's Facebook and Instagram platforms. I also manage their analytics, keeping an eye out for which content performs best and how to improve on the results.
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To ensure the success of this project, I began with creating a branding template for the business. This template took the already designed logo and added a visual story to it. The branding template serves as a guide for the designer and videographer to follow in their work.
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Since joining the project, there has been a marked improvement in engagement and reach. Within two weeks of implementing the branding strategy the Instagram page saw a 52% increase in accounts reached. Similar success was seen on the Facebook page as well.
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Spectrum Physiotherapy Instagram: https://www.instagram.com/spectrum_physio/?hl=en
Spectrum Physiotherapy Facebook: https://www.facebook.com/spectrumphysiothrapy